Establishing corporate ventures in the context of new media innovation

Abstract

In response to the need for research examining the effects of individuals on all forms of corporate entrepreneurship, we investigate the role of individuals, teams and managers in the process of establishing- and developing new corporate ventures. This thesis aims to identify strategic practices for organizational ambidexterity, and further look at how internal processes in the organization affects the development of the new venture. Based on interviews with informants from a leading, Norwegian media actor, and analysis of secondary data on a leading, international media actor, we have developed a threefold framework for organizational ambidexterity that consists of three aspects; (1) spinning along and bringing in, (2) building team and identity, and (3) creating an environment for innovation. The authors find that these three practices are interrelated and complementary to each other. Aspect 1 and aspect 2 constitute a foundation for organizational ambidexterity, whereas aspect 3 builds on this foundation. However, we assert that all of these aspects are necessary in order to succeed with ambidextrous efforts.