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Establishing corporate ventures in the context of new media innovation

Aale, Christina; Drugli, Oda Krohn
Master thesis
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URI
http://hdl.handle.net/11250/2445398
Date
2016
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  • Master of Science [1116]
Abstract
In response to the need for research examining the effects of individuals on all

forms of corporate entrepreneurship, we investigate the role of individuals, teams

and managers in the process of establishing- and developing new corporate

ventures. This thesis aims to identify strategic practices for organizational

ambidexterity, and further look at how internal processes in the organization

affects the development of the new venture. Based on interviews with informants

from a leading, Norwegian media actor, and analysis of secondary data on a

leading, international media actor, we have developed a threefold framework for

organizational ambidexterity that consists of three aspects; (1) spinning along and

bringing in, (2) building team and identity, and (3) creating an environment for

innovation. The authors find that these three practices are interrelated and

complementary to each other. Aspect 1 and aspect 2 constitute a foundation for

organizational ambidexterity, whereas aspect 3 builds on this foundation.

However, we assert that all of these aspects are necessary in order to succeed with

ambidextrous efforts.
Description
Masteroppgave(MSc) in Master of Science in Business, Leadership and Change - Handelshøyskolen BI, 2016
Publisher
BI Norwegian Business School

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