Browsing Master of Science by Author "Verney, Victor"
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Building brand resonance with chatbots: assessing the importance of giving your bot a human personality
Verney, Victor; Poulain, Arthur (Master thesis, 2018)This paper aims at defining the effect that different types of personality given to chatbots may have on the brand resonance in consumer’s mind. In the current context of quick development of conversational marketing ...