Browsing Master of Science by Author "Laukas, Magnus Olafsen"
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Navigating the Intricacies of Greenwashing Across Digital Formats: An Examination of Non-Greenwashing and Greenwashing Posts in Visual and Textual Contexts.
Laukas, Magnus Olafsen (Master thesis, 2023)This thesis seeks to bridge a research gap concerning the credibility of greenwashing in digital channels. It does so by exploring lifelike scenarios in the form of visual content—represented through brand awareness posts—and ...