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dc.contributor.authorHarrison, Debbie
dc.contributor.authorKjellberg, Hans
dc.date.accessioned2017-03-27T12:56:15Z
dc.date.available2017-03-27T12:56:15Z
dc.date.issued2016
dc.identifier.citationMarketing Theory, 16(2016)4, 445-468nb_NO
dc.identifier.issn1470-5931
dc.identifier.issn1741-301x
dc.identifier.urihttp://hdl.handle.net/11250/2435486
dc.descriptionThe accepted and peer reviewed manuscriptnb_NO
dc.description.abstractThe purpose of this article is to elaborate conceptually on the user–market relationship. Existing research reports a limited user–market relationship, which simultaneously exaggerates and underplays user influence on markets. Assuming a constructivist market studies (CMS) perspective, we argue that the scope of the user–market relationship is broader than developing offers and uses. We conceptualize market shaping as five interrelated subprocesses in which users may be involved as agents: qualifying goods, fashioning modes of exchange, configuring actors, establishing market norms and generating market representations. The extent of user influence in these subprocesses is likely to vary both within a specific market and across markets. By identifying conditions conducive to user involvement in each subprocess, we lay the foundation for empirical research into how users shape markets.nb_NO
dc.language.isoengnb_NO
dc.publisherSagenb_NO
dc.titleHow users shape marketsnb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.source.journalMarketing Theorynb_NO
dc.identifier.doihttp://dx.doi.org/10.1177/1470593116652004
dc.description.localcode1. Forfatterversjonnb_NO


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