• norsk
    • English
  • English 
    • norsk
    • English
  • Login
View Item 
  •   Home
  • Handelshøyskolen BI
  • Articles
  • Scientific articles
  • View Item
  •   Home
  • Handelshøyskolen BI
  • Articles
  • Scientific articles
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Using persuasive marketing methods and mobile phones as active learning devices to enhance students’ learning

Kunøe, Gorm
Journal article, Peer reviewed
Thumbnail
View/Open
LOCKED until 01.09.2016 due to copyright restrictions (240.8Kb)
URI
http://hdl.handle.net/11250/2383460
Date
2016
Metadata
Show full item record
Collections
  • Scientific articles [1334]
Original version
Journal of Pedagogic Development, 6(2016)1: 64-70  
Abstract
One of the latest additions to the educator’s toolbox are learning parcels sent to the students’ mobile phones. We used a four factor sales and marketing model from previous research to produce and evaluate the contents of the learning parcels and the mobile phone concept. The four factors are: Relevance, timeliness, responsibility and value. In an action research program during the first semester of 2015, we tested to which degree the students felt their curriculum knowledge improved through the use of learning parcels on their mobile phones. We learned that the novelty effect of using mobile phones as a medium quickly evaporated. The use of the learning parcels depends to a high degree on the instant feeling of high usefulness in relation to the four factors and is decisive for students’ use of the learning parcels and the concept as such. A significant number of the students liked the concept, and were sure of its positive learning outcome.
Description
This is an open access journal available from http://www.beds.ac.uk/jpd
Publisher
University of Bedfordshire
Journal
Journal of Pedagogic Development

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit
 

 

Browse

ArchiveCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsDocument TypesJournalsThis CollectionBy Issue DateAuthorsTitlesSubjectsDocument TypesJournals

My Account

Login

Statistics

View Usage Statistics

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit