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dc.contributor.authorHuneke, Tabea
dc.contributor.authorBenoit, Sabine
dc.contributor.authorShams, Poja
dc.contributor.authorGustafsson, Anders
dc.date.accessioned2016-01-22T13:25:48Z
dc.date.available2016-01-22T13:25:48Z
dc.date.issued2015
dc.identifier.citationPsychology and Marketing, 32(2015)1: 94-106nb_NO
dc.identifier.issn0742-6046
dc.identifier.issn1520-6793
dc.identifier.issn10.1002/mar.20765
dc.identifier.urihttp://hdl.handle.net/11250/2374585
dc.descriptionThis is the authors' accepted and refereed manuscript to the articlenb_NO
dc.description.abstractDerived from previous research on social influence on food consumption and social comparison theory, this article examines the effect of service employees’ appearance on consumers’ food choice using an experimental study, involving a video manipulation and eye-tracking technique. The video shows a menu being proffered by a waitress whose degree of apparent healthiness varies (healthy, overweight, unhealthy lifestyle). The menu contains both healthy and unhealthy meal alternatives. The analysis of participants’ eye movements demonstrated that exposure to the overweight employee did not stimulate greater (i.e., earlier or longer) attention to unhealthy meal alternatives, whereas exposure to the employee who displayed an unhealthy lifestyle did. These findings have social and managerial implications: The postulated stigma according to which the presence of overweight others encourages unhealthy eating appears questionable. Service providers that might secretly hire according to body weight have no grounds to do so. In contrast, employees signaling an unhealthy lifestyle through their style choices prompt patrons to pay more attention to unhealthy meal alternatives. Food service providers might want to take this factor into consideration and actively manage the aspects that can be altered by simple measures.nb_NO
dc.language.isoengnb_NO
dc.publisherWileynb_NO
dc.titleDoes service employees’ appearance affect the healthiness of food choice?nb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.source.journalPsychology and Marketingnb_NO
dc.description.localcode1, OAnb_NO


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