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Knowing your boundaries: Integration opportunities in international professional service firms

Breunig, Karl Joachim; Kvålshaugen, Ragnhild; Hydle, Katja Maria
Journal article, Peer reviewed
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URI
http://hdl.handle.net/11250/222942
Date
2014
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Original version
Journal of World Business, 49(2014)4: 502-511   10.1016/j.jwb.2013.12.004
Abstract
This study presents three different business models (continuous, repetitious, and unique) identified in

international professional service firms that pursue a transnational strategy. These business models have

varying opportunities for global integration. We extend the integration–responsiveness framework by

offering a framework for analyzing how to balance global integration with local responsiveness when

pursuing a transnational strategy. By identifying the content, structure, and governance transactions of

the three business models, we can determine when to pursue headquarters-initiated global integration

and when to choose strategies that ensure local responsiveness and subsidiary competitiveness in local

markets.
Description
This is the authors’ accepted, refereed and final manuscript to the article. Publisher’s version available at http://dx.doi.org/10.1016/j.jwb.2013.12.004
Publisher
Elsevier
Journal
Journal of World Business

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