• Brand extension similarity can backfire when you look for something specific 

      Dimitriu, Radu; Warlop, Luk; Samuelsen, Bendik Meling (Journal article; Peer reviewed, 2017)
      Purpose The purpose of this paper is to show that high similarity between a parent brand and an extension category can have a detrimental effect on how a brand extension is perceived to perform on specific attributes. This ...
    • Counterfeit brand logos: On the importance of first and last letters of a brand name 

      Pathak, Abhishek; Velasco, Carlos; Calvert, Gemma (Journal article; Peer reviewed, 2019)
      Purpose Counterfeiting is a menace in the emerging markets and many successful brands are falling prey to it. Counterfeit brands not only deceive consumers but also fuel a demand for lower priced replicas, both of which ...
    • The effect of customer information during new product development on profits from goods and services 

      Witell, Lars; Gustafsson, Anders; Johnson, Michael D. (Journal article; Peer reviewed, 2014)
      Purpose – This study aims to investigate how customer information obtained at different phases of a new product development (NPD) process influences profits from new offerings. Design/methodology/approach – ...
    • The influence of place on health-care customer creativity 

      Snyder, Hannah; Witell, Lars; Elg, Mattias; McColl-Kennedy, Janet, R. (Journal article; Peer reviewed, 2019)
      Purpose When using a service, customers often develop their own solutions by integrating resources to solve problems and co-create value. Drawing on innovation and creativity literature, this paper aims to investigate the ...