Blar i Publikasjoner fra CRIStin - BI på forfatter "Waluszewski, Alexandra"
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Innovation forecast: un-avoidable and context dependent
Waluszewski, Alexandra; Ingemansson, Malena; Håkansson, Håkan (Journal article; Peer reviewed, 2014)Industrial marketing and purchasing is an interesting phenomenon. On the surface it appears as very mundane, a simple day-to-day activity performed by purchasers, sales personnel, and technical specialists; i.e. most often ...