Browsing BI Open by Author "Warlop, Luk"
Now showing items 1-20 of 30
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AI on the Street: Context-dependent Responses to Artificial Intelligence
Dorotic, Matilda; Stagno, Emanuela; Warlop, Luk (Journal article; Peer reviewed, 2023)As artificial intelligence (AI) applications proliferate, their creators seemingly anticipate that users will make similar trade-offs between costs and benefits across various commercial and public applications, due to the ... -
Augmented self - The effects of virtual face augmentation on consumers' self-concept
Javornik, Ana; Marder, Ben; Pizzetti, Marta; Warlop, Luk (Peer reviewed; Journal article, 2021)Augmented reality mirrors are popular marketing tools that allow virtual try-on of products, such as makeup. We study how such sensory experiences affect consumer perception of the self, specifically the gap between actual ... -
The Best of Both Worlds? Negotiations Between Cooperators and Individualists Provide High Economic and Relational Outcomes
Acar-Burkay, Sinem; Schei, Vidar; Warlop, Luk (Journal article; Peer reviewed, 2020)Because negotiation is an integral part of social life, negotiators with different social motives are likely to meet. When this happens, will they be able to handle their differences constructively? We examined the relations ... -
The Best of Both Worlds? Negotiations Between Cooperators and Individualists Provide High Economic and Relational Outcomes
Acar-Burkay, Sinem; Schei, Vidar; Warlop, Luk (Journal article; Peer reviewed, 2020)Because negotiation is an integral part of social life, negotiators with different social motives are likely to meet. When this happens, will they be able to handle their differences constructively? We examined the relations ... -
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu; Warlop, Luk; Samuelsen, Bendik Meling (Journal article; Peer reviewed, 2017)Purpose The purpose of this paper is to show that high similarity between a parent brand and an extension category can have a detrimental effect on how a brand extension is perceived to perform on specific attributes. This ... -
Broad vs. Narrow brand positioning: Effects on competitive brand performance
Olsen, Lars Erling; Pappas, Ioannis; Samuelsen, Bendik Meling; Warlop, Luk (Peer reviewed; Journal article, 2022)Purpose –Brand managers can choose among two fundamentally different brand positioning strategies. One is a broad brand strategy, focusing on many favorable brand associations. The other is a narrow brand strategy, focusing ... -
The Car Cushion Hypothesis: Bigger Cars Lead to More Risk Taking—Evidence from Behavioural Data
Claus, Bart; Warlop, Luk (Peer reviewed; Journal article, 2022)Car traffic and accidents involving cars create an enormous societal cost, particularly in terms of negative consequences for public health. Mitigating these effects is a daily concern for public and private institutions ... -
Consumer Centered Policy Inquiries: a Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens
Block, Lauren; Vallen, Beth; Warlop, Luk (Peer reviewed; Journal article, 2022)The Journal of Public Policy and Marketing has long welcomed scientific inquiry at the intersection of public policy and consumer behavior. While the existence of this intersection feels like a given, defining the contours ... -
Customer defection due to service elimination and post-elimination customer behavior: An empirical investigation in telecommunications
Somosi, Agnes; Stiassny, Alfred; Kolos, Krisztina; Warlop, Luk (Journal article; Peer reviewed, 2021)Service industries require rapid innovations in their service portfolios to gain and maintain competitive advantages. Service elimination is a potential tool for portfolio renewal, though it might threaten increased defection ... -
Defecatory urge increases cognitive control and intertemporal patience in healthy volunteers
Zhao, Dongxing; Corsetti, Maura; Moeini-Jazani, Mehrad; Weltens, Nathalie; Tuk, Mirjam A.; Tack, Jan; Warlop, Luk; Van Oudenhove, Lukas (Journal article; Peer reviewed, 2019)Past research has demonstrated that moderate urge to urinate improves inhibitory control, specifically among participants with higher behavioral inhibition sensitivity system (BIS), and the effect was absent when the urge ... -
Identity-based consumer behavior
Reed, Americus; Forehand, Mark; Puntoni, Stefano; Warlop, Luk (Journal article; Peer reviewed, 2012)Although the influence of identity on consumer behavior has been documented in many streams of literature, the absence of a consistent definition of identity and of generally accepted principles regarding the drivers of ... -
Inhibitory spillover: increase urination urgency facilitates impulse control in unrelated domains
Tuk, Mirjam A.; Trampe, Debra; Warlop, Luk (Journal article; Peer reviewed, 2011)Visceral states are known to reduce the ability to exert self-control. In the current research, we investigated how self-control is affected by a visceral factor associated with inhibition rather than with approach: bladder ... -
Is similarity a constraint for service to service brand extensions?
Dimitriu, Radu; Warlop, Luk (Journal article; Peer reviewed, 2021)Are service brands constrained in launching new service offerings? Both research evidence and managerial wisdom suggest brands should extend to similar categories. However, in five studies using real-life brands - four ... -
The proximal self: Why material objects are particularly relevant for consumers' self-definition
Scharfenberger, Phillipp; Wentzel, Daniel; Warlop, Luk; Riegler, Verena (Peer reviewed; Journal article, 2023)Previous research has extensively investigated the relationships that consumers create and maintain with their possessions. However, little is known about why material objects (compared to immaterial ones) may be particularly ... -
Reinstating the Resourceful Self: When and How Self-Affirmations Improve Executive Performance of the Powerless
AlBalooshi, Sumaya; Moeini-Jazani, Mehrad; Fennis, Bob M.; Warlop, Luk (Journal article; Peer reviewed, 2019)Research has found that lack of power impairs executive functions. In the present research, we show that this impairment is not immutable. Across three studies and focusing on inhibitory control as one of the core facets ... -
Setting the Bar: The Influence of Women's Conspicuous Display on Men's Affiliative Behavior
Sundie, Jill M.; Pandelaere, Mario; Lens, Inge; Warlop, Luk (Journal article; Peer reviewed, 2019)Four studies provide evidence for a process by which a woman’s conspicuous consumption can serve as a deterrent to affiliative behaviors by materialistic men, via heightened perceptions of the woman’s financial standards ... -
Sharing Goods? Yuck, No! An Investigation of Consumers’ Contamination Concerns About Access-Based Services
Hazee, Simon; Van Vaerenbergh, Yves; Delcourt, Cecile; Warlop, Luk (Journal article; Peer reviewed, 2019)Although access-based services (ABS) offer many benefits, convincing consumers to use these service innovations remains challenging. Research suggests that contamination concerns are an important barrier to consumer adoption ... -
Situated embodied cognition: monitoring orientation cues affects product evaluation and choice
Eelen, Jiska; Dewitte, Siegfried; Warlop, Luk (Journal article; Peer reviewed, 2013)Consumers generally prefer products that are easy to interact with. In three studies, we show that this preference arises from the fit between product orientation and monitored situational constraints. Flexible right-handers, ... -
Social Power Increases Interoceptive Accuracy
Moeni-Jazani, Mehrad; De Molière, Laura; Gatti, Elia; Warlop, Luk; Knöferle, Klemens (Journal article; Peer reviewed, 2017)Building on recent psychological research showing that power increases self-focused attention, we propose that having power increases accuracy in perception of bodily signals, a phenomenon known as interoceptive accuracy. ... -
Sponsor memorisation: the influence of sponsorship congruence re-examined from an encoding flexibility perspective - Mémorisation des parrains: l’influence de la congruence du parrainage réexaminée à l’aide du modèle de flexibilité de l’encodage
Trendel, Olivier; Warlop, Luk (Journal article; Peer reviewed, 2013)Most prior studies obtained that a congruent sponsorship leads to higher sponsor awareness. The experiment conducted here shows that a brand is better identified following an incongruent sponsorship. Moreover, when the ...