Browsing BI Open by Author "Hvitstein, Thomas Bernhard"
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Identifying the underlying dimensions of sincerity in sponsorship
Prasarnthong, Khongphat; Hvitstein, Thomas Bernhard (Master thesis, 2017)Sincerity perception between a sponsor and object has been identified as a key determinant of sponsorship effects. However, previous literature in understanding dimensions of sincerity in sponsorship has been limited. ...