Browsing BI Open by Author "Kunøe, Gorm"
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Using persuasive marketing methods and mobile phones as active learning devices to enhance students’ learning
Kunøe, Gorm (Journal article; Peer reviewed, 2016)One of the latest additions to the educator’s toolbox are learning parcels sent to the students’ mobile phones. We used a four factor sales and marketing model from previous research to produce and evaluate the contents ...