Browsing Series of Dissertations by Author "Alteren, Gro"
Now showing items 1-1 of 1
-
Does Cultural Sensitivity Matter to Maintaining Business Relationships in the Export Markets?: An empirical investigation in the Norwegian seafood industry
Alteren, Gro (Series of Dissertations, Doctoral thesis, 2007)The aim of this study is twofold. The first aim is to develop the cultural sensitivity concept. A review of literature, including literature focusing on international business, marketing, and adaptive selling, has provided ...