Blar i Articles på tidsskrift "Journal of Interactive Marketing"
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Brand performances in social media
(Journal article; Peer reviewed, 2012)The branding literature has long recognized the power of storytelling to provide meaning to the brand and practitioners have used storytelling to enhance consumers’ connections with brands. The premise of brand storytelling ... -
Digital sensory marketing: Integrating new technologies into multisensory online experience
(Journal article; Peer reviewed, 2019)People are increasingly purchasing (e.g., food, clothes) and consuming (e.g., movies, courses) online where, traditionally, the sensory interaction has mostly been limited to visual, and to a lesser extent, auditory inputs. ...