Blar i Articles på forfatter "Olsen, Nina Veflen"
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Comparing internal and alliance-based new product development processes: case studies in the food industry
Olsen, Nina Veflen; Gripsrud, Geir (Journal article; Peer reviewed, 2011)Companies may simultaneously pursue different new product development (NPD) strategies. This article reports a comparative two case design study of in-house NPD projects as well as alliance based NPD projects in a food ...