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dc.contributor.authorSilkoset, Ragnhild
dc.date.accessioned2010-05-04T08:59:21Z
dc.date.available2010-05-04T08:59:21Z
dc.date.issued2009
dc.identifier.citationThe monograph is originally published by VDM Verlag. http://www.vdm-publishing.com/en_US
dc.identifier.isbn978-3-639-04429-4
dc.identifier.urihttp://hdl.handle.net/11250/93232
dc.description.abstractThe literature operates with three perspectives on market orientation. These include market orientation as behavior (Kohli and Jaworski 1990; Narver and Slater 1990), market orientation as a unique resource (Hunt and Morgan 1995) and market orientation as a dynamic learning capability (Sinkula 1994; Day 1994b). A company's level of market orientation will vary with regard to the perspectives, including factors affecting a company’s degree of market orientation and the effects of market orientation. Chapter 2 investigates these subjects. After investigating the different aspects of market orientation and after looking at variations in the factors affecting the level of market orientation, Chapter 3 will investigate factors that influence the market-oriented firm’s intelligence processing for the generation of knowledge. Through the establishment of measures for market orientation capabilities, I will identify determinants that affect knowledge generation in the area of market orientation (see Sinkula, Barker and Nordewier 1997; Day 1994a). Chapter 4 explains the method used to analyze the research model, and the validation of the measures, while Chapter 5 reports the results of the analysis. Chapter 6 describes the conclusions from the project, and offers suggestions for future research.en_US
dc.language.isoengen_US
dc.publisherVDM-Verlagen_US
dc.titleMarket Orientation Capabilities: A Study of Learning Processes in Market-Oriented Companiesen_US
dc.typeBooken_US


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