Browsing Books (Scientific monographs) by Title
Now showing items 3-5 of 5
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Market Orientation Capabilities: A Study of Learning Processes in Market-Oriented Companies
(Book, 2009)The literature operates with three perspectives on market orientation. These include market orientation as behavior (Kohli and Jaworski 1990; Narver and Slater 1990), market orientation as a unique resource (Hunt and ... -
Measuring Transaction Costs in Plural Formed Marketing Channels: An empirical investigation of franchise units in the oil industry
(Book, 2009)Previous empirical research has supported the predictions derived from transaction cost economics that asset specificity, uncertainty, frequency and complexity entail vertical integration (David and Han 2004). The ... -
Moral Reasoning at Work : Rethinking Ethics in Organizations
(Book; Peer reviewed, 2015)Moral dilemmas are a pervasive feature of working life. Moral Reasoning at Work offers a fresh perspective on how to live with them. How do we cope with situations where no matter what we decide to do, something will be ...