Blar i Books, book chapters and other faculty works på forfatter "Zerfass, Ansgar"
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How strategic communication facilitates the internationalization of firms: A situational framework
Keller-Bacher, Jule; Zerfass, Ansgar (Chapter, 2019)This chapter examines the specific role of strategic communication as a facilitator for business internationalization. It provides a new and comprehensive rationale for explaining the contribution of strategic communication ... -
North American Communication Monitor 2018-2019. Tracking trends in fake news, issues management, leadership performance, work stress, social media skills, job satisfaction and work environment
Meng, Juan; Reber, Bryan; Berger, Bruce; Gower, Karla; Zerfass, Ansgar (Research report, 2019)