Browsing Books, book chapters and other faculty works by Author "Silkoset, Ragnhild"

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Co-market Orientation in Networks: Evidence from the Tourism Industry

Silkoset, Ragnhild (Book, 2009)

Of particular interest in this research is, firstly, the investigation of how specialized actors in co-producing networks coordinate with the purpose to perform a co-market orientation, and, secondly, whether co-market ...
Market Orientation Capabilities: A Study of Learning Processes in Market-Oriented Companies

Silkoset, Ragnhild (Book, 2009)

The literature operates with three perspectives on market orientation. These include market orientation as behavior (Kohli and Jaworski 1990; Narver and Slater 1990), market orientation as a unique resource (Hunt and Morgan ...