Browsing Books, book chapters and other faculty works by Author "Nygaard, Arne"

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Measuring Transaction Costs in Plural Formed Marketing Channels: An empirical investigation of franchise units in the oil industry

Nygaard, Arne (Book, 2009)

Previous empirical research has supported the predictions derived from transaction cost economics that asset specificity, uncertainty, frequency and complexity entail vertical integration (David and Han 2004). The ...