Browsing Books, book chapters and other faculty works by Author "Keller-Bacher, Jule"
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How strategic communication facilitates the internationalization of firms: A situational framework
Keller-Bacher, Jule; Zerfass, Ansgar (Chapter, 2019)This chapter examines the specific role of strategic communication as a facilitator for business internationalization. It provides a new and comprehensive rationale for explaining the contribution of strategic communication ...