Browsing Handelshøyskolen BI by Subject "narrative transportation"
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Does Your Demonstration Tell the Whole Story? How a Process Mindset and Social Presence Impact the Effectiveness of Product Demonstrations (Peer reviewed; Journal article, 2023)Product demonstrations are powerful promotional tools which can vary in how they present information, either illustrating step-by-step processes, or showcasing final outcomes customers may achieve after product usage. Our ...