Blar i Handelshøyskolen BI på emneord "manufacturer brand"
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“Outing” the Supplier: Implications for Manufacturers and Retailers
(Journal article; Peer reviewed, 2012)Purpose To empirically examine the brand impact of consumer knowledge regarding a common supplier and shared product specifications between manufacturer and private label brands. Design/Methodology/Approach The study ... -
Supplier inferences to enhance private label perceptions
(Journal article; Peer reviewed, 2012)In large part due to the expertise of the many manufacturer brands that are private label suppliers, the objective quality gap between private labels and leading manufacturer brands is small-to-none in many cases. The ...