Browsing Handelshøyskolen BI by Subject "health communication"
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The relative impact of health communication conveyed via quick response codes: A conjoint experiment among young thai consumers doing grocery shopping
(Peer reviewed; Journal article, 2022)This paper explores the impact of health communication using smartphones and the outcome of healthier purchases when young Thai consumers shop for groceries. A conjoint experiment was arranged whereby participants (n = 214) ... -
Using Humor to Promote Social Distancing on Tiktok During the COVID-19 Pandemic
(Peer reviewed; Journal article, 2022)To combat the spread of the coronavirus, many village leaders in China and mayors in Italy used multiple media channels to communicate the importance of social distancing and remind citizens to stay at home. TikTok has ...