Blar i Handelshøyskolen BI på emneord "categories"
Viser treff 1-2 av 2
-
Looking into the Past: Audience Heterogeneity and the Inconsistency of Market Signals
(Peer reviewed; Journal article, 2022)Prior literature has emphasized that inconsistency of market signals leads to evaluation penalty. However, limited attention has been paid to the heterogeneity of audiences who deal with inconsistency. I argue that audiences ... -
Typical Products for Outside Audiences: The Role of Typicality When Products Traverse Countries
(Peer reviewed; Journal article, 2022)While organization theorists have established the importance of typicality, most studies examine situations where producers and audiences dwell within the same category system (e.g., a country, industry, or market). However, ...