Browsing Handelshøyskolen BI by Subject "Tastes"

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    • Individual differences in sensitivity to taste-shape crossmodal correspondences 

      Chuquichambi, Erick Gustavo; Munar, Enric; Spence, Charles; Velasco, Carlos (Peer reviewed; Journal article, 2024)
      People generally associate curved and symmetrical shapes with sweetness, while associating angular and asymmetrical shapes with the other basic tastes (e.g., sour, bitter). However, these group-level taste-shape correspondences ...

    • Tasting brands: Associations between brand personality and tastes 

      Motoki, Kosuke; Nakahara, Takanobu; Velasco, Carlos (Peer reviewed; Journal article, 2022)
      We test how and why food taste and brand personality interactively influence consumer evaluations. Although food branding is a substantial and large market, studies on food taste and brand personality have only been conducted ...