Blar i Handelshøyskolen BI på emneord "Online retailing"
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We eat first with our (digital) eyes: Enhancing mental simulation of eating experiences via visual-enabling technologies
(Journal article; Peer reviewed, 2021)This research examines how consumers’ intentions to purchase food change depending on the visualisation mode (3D vs. AR) and product format (served vs. packaged). In three studies, we demonstrate that mental simulation of ...