Blar i Handelshøyskolen BI på emneord "B2B marketing"
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Choice of subcontractor in markets with asymmetric information: reputation and price effects
(Journal article; Peer reviewed, 2013)Purpose -Buyers assessing bids from suppliers of experience services face both an adverse selection and a potential moral hazard problem. The purpose of this study is to examine (1) the relative importance of various signals ...