Browsing Handelshøyskolen BI by Journals "Marketing letters"
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Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behaviour
(Journal article; Peer reviewed, 2018)Exaggerated portion sizes are generally pictured on the front of product packaging in order to stimulate food craving and encourage consumer purchasing decisions. However, one problem with such images is that they can set ...