Browsing Handelshøyskolen BI by Journals "Marketing Letters"

Now showing items 1-1 of 1

    • Advancing research on loyalty programs: a future research agenda 

      Breugelmans, Els; Bijmolt, Tammo H. A.; Zhang, Jie; Basso, Leonardo J.; Dorotic, Matilda; Kopalle, Praveen; Minnema, Alec; Mijnlieff, Willem Jan; Wünderlich, Nancy V. (Journal article; Peer reviewed, 2015)
      Despite the growing literature on loyalty program (LP) research, many questions remain underexplored. Driven by advancements in information technology, marketing analytics, and consumer interface platforms (e.g., mobile ...