Browsing Handelshøyskolen BI by Journals "Communication Research and Practice"
Now showing items 1-1 of 1
-
Evaluation stasis continues in PR and corporate communication: Asia Pacific insights into causes.
(Journal article; Peer reviewed, 2017)The first comprehensive study of public relations (PR) and corporate communication practices across Asia-Pacific countries has found that, despite being an area of rapid growth, evaluation remains limited, is often not ...