Browsing Handelshøyskolen BI by Journals "Behavior Research Methods"
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The failing measurement of attitudes: How semantic determinants of individual survey responses come to replace measures of attitude strength. (Journal article; Peer reviewed, 2018)The traditional understanding of data from Likert scales is that the quantifications involved result from measures of attitude strength. Applying a recently proposed semantic theory of survey response (STSR), we claim that ...