Browsing Handelshøyskolen BI by Author "Park, Jaewood"
Now showing items 1-4 of 4
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Celebrity insects: Exploring the effect of celebrity endorsement on people’s willingness to eat insect-based foods
Park, Jaewood; Motoki, Kosuke; Velasco, Carlos; Spence, Charles (Journal article; Peer reviewed, 2021)There is a growing interest in insects as a promising alternative source of protein that can potentially contribute to help solving the imminent global food crisis. However, research on insect-based foods (IBFs) has ... -
Contextual acceptance of novel and unfamiliar foods: Insects, cultured meat, plant-based meat alternatives, and 3D printed foods
Motoki, Kosuke; Park, Jaewood; Spence, Charles; Velasco, Carlos (Journal article; Peer reviewed, 2021)Engineering healthy diets from sustainable food resources undoubtedly constitutes a major global challenge. One solution to the problem of developing healthy and sustainable diets involves the incorporation of various ... -
‘Looking sharp’: Price typeface influences awareness of spending in mobile payment
Park, Jaewood; Velasco, Carlos; Spence, Charles (Peer reviewed; Journal article, 2022)We investigate whether the typeface used to display the purchase amount in thecontext of mobile payment influences consumers' awareness of spending. The evi-dence suggests that prices displayed in angular (vs. round) ... -
Tasting names: Systematic investigations of taste-speech sounds associations
Motoki, Kosuke; Saito, Toshiki; Park, Jaewood; Velasco, Carlos; Spence, Charles; Sugiura, Motoaki (Journal article; Peer reviewed, 2019)Product names can be developed to effectively convey specific sensory attributes to the consumer. Most of the previous research on crossmodal correspondences has shown that people selectively associate words (e.g., ‘Maluma’, ...