Blar i Handelshøyskolen BI på forfatter "Pak, Karina"
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The mediating role of corporate reputation, brand equity and innovation in the link between CSR and financial performance. A meta-analysis
Mohyletska, Uliana; Pak, Karina (Master thesis, 2021)Over the last 50 years, corporate social responsibility (CSR) programs have become more prominent in the business world. Corporations started investing in such programs to strengthen its’ brand and satisfy evolving ...