Blar i Handelshøyskolen BI på forfatter "Nakahara, Takanobu"
-
Tasting brands: Associations between brand personality and tastes
Motoki, Kosuke; Nakahara, Takanobu; Velasco, Carlos (Peer reviewed; Journal article, 2022)We test how and why food taste and brand personality interactively influence consumer evaluations. Although food branding is a substantial and large market, studies on food taste and brand personality have only been conducted ...