Browsing Handelshøyskolen BI by Author "Nakahara, Takanobu"
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Tasting brands: Associations between brand personality and tastes
Motoki, Kosuke; Nakahara, Takanobu; Velasco, Carlos (Peer reviewed; Journal article, 2022)We test how and why food taste and brand personality interactively influence consumer evaluations. Although food branding is a substantial and large market, studies on food taste and brand personality have only been conducted ...