Blar i Handelshøyskolen BI på forfatter "Kaasa, Vilde Rosengren"
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THE IMPACT OF WOKE WASHING
Kaasa, Vilde Rosengren; Omsland, Simen Bjørnø (Master thesis, 2023)This thesis investigates the phenomenon of woke washing and the impact on consumer attitudes, perception of credibility, and behavior. With an increasing expectation for brands to engage in socio-political matters, genuine ...