Blar i Handelshøyskolen BI på forfatter "Dahl, Sandra"
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Mapping the underlying drivers of nowism as a consumer trend, and its impact on customer satisfaction and customer loyalty
Dahl, Sandra; Thowsen, Kristine Nygaard (Master thesis, 2014-02-11)Every now and then, a powerful consumer trend surfaces, leaving companies no other choice but to familiarize with the trend and its implications, and adapt to it. Since first introduced as a consumer trend in 2009, nowism ...