Blar i Handelshøyskolen BI på tidsskrift "EuroMed Journal of Business"
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The antecedents and consequences of brand personality: A systematic review
(Peer reviewed; Journal article, 2021)Purpose The topic of brand personality (BP) has received extensive research attention in the last 2 decades, with a particular focus on examining its antecedents and consequences. This study, therefore, systematically ...