Browsing Handelshøyskolen BI by Subject "Beer"
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Assessing the influence of colour and glass type on beer expectations
(Peer reviewed; Journal article, 2022)We evaluated how beer colour and glass type interact when it comes to forming beer expectations. Following previous research, we predicted that, given that colour is a dominant feature in food and beverage expectations, ... -
Searching for the sound of premium beer
(Journal article; Peer reviewed, 2020)One common definition of premiumness is as a higher quality and more expensive variant of a product than other members of the category or reference class. Premiumness can effectively be conveyed by means of different sensory ...