Browsing Handelshøyskolen BI by Author "Chandrashekar, Subramanya Prasad"
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Uncertainty, expertise, and persuasion: A replication and extension of Karmarkar and Tormala (2010)
Løhre, Erik; Chandrashekar, Subramanya Prasad; Mayiwar, Lewend; Hærem, Thorvald (Journal article; Peer reviewed, 2024)If you are trying to persuade someone, expressing your opinion with certainty intuitively seems like a good strategy to maximize your influence. However, Karmarkar and Tormala (2010) found that the effectiveness of this ...