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dc.contributor.authorHunneman, Auke
dc.contributor.authorVerhoef, Peter
dc.contributor.authorSloot, Laurens
dc.date.accessioned2021-01-05T13:45:08Z
dc.date.available2021-01-05T13:45:08Z
dc.date.created2021-01-04T15:27:58Z
dc.date.issued2020
dc.identifier.citationJournal of Retailing and Consumer Servicesen_US
dc.identifier.issn0969-6989
dc.identifier.urihttps://hdl.handle.net/11250/2721534
dc.description.abstractHard discounters, such as Aldi and Lidl, have become more important in the last decade. Recent research suggests that the presence of a hard discounter (HD) decreases customers’ share of wallet. In this study, we aim to understand why this occurs, by considering how HD presence affects store attributes and store satisfaction. In particular, we investigate whether HD presence affects store satisfaction formation as well as the effect of store satisfaction on share of wallet. We analyze Dutch data on store attribute evaluations, store satisfaction and share of wallet. Our results show that HD presence decreases convenience evaluations of a store, satisfaction and share of wallet. Moreover, we show that the relationship between convenience and store satisfaction becomes more important when a HD is present, while we then also find a stronger positive relationship between satisfaction and share of wallet. Simulations based on our model estimations show that especially price-oriented retailers should fear decreases in share of wallet when a HD is present.en_US
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.relation.urihttps://www.sciencedirect.com/science/article/pii/S0969698920314132?via%3Dihub
dc.rightsNavngivelse 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.no*
dc.titleThe Impact of Hard Discounter Presence on Store Satisfaction and Store Loyaltyen_US
dc.typeJournal articleen_US
dc.typePeer revieweden_US
dc.description.versionpublishedVersionen_US
dc.source.journalJournal of Retailing and Consumer Servicesen_US
dc.identifier.doi10.1016/j.jretconser.2020.102405
dc.identifier.cristin1865022
cristin.ispublishedfalse
cristin.fulltextpostprint
cristin.qualitycode1


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