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dc.contributor.authorWilberg, Erik
dc.date.accessioned2019-01-21T08:28:19Z
dc.date.available2019-01-21T08:28:19Z
dc.date.created2019-01-17T12:49:51Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/11250/2581374
dc.description.abstractThis is a report on aspects of media usage among young people. The results are based upon a survey among business school students on Bachelor level at BI Norwegian Business School – campus Bergen. The survey was distributed to approximately 2000 students in October 2018 at the campus, and we received a sample of 284 responses, corresponding to around 14% of the students. Based on similar studies from earlier years, we have reason to conclude that the results are quite reliable and consistent to describe the media use of young people. However, business school students may have ther preferences than other young people, but we do not think that this is a major flaw in the study. Where appropriate we have also made references to a similar study from 2 years back in order to shed some light on changes in the media behaviournb_NO
dc.language.isoengnb_NO
dc.publisherHandelshøyskolen BInb_NO
dc.titleYoung media use 2019. Media preferences and behaviornb_NO
dc.typeResearch reportnb_NO
dc.description.versionsubmittedVersionnb_NO
dc.source.pagenumber11nb_NO
dc.identifier.cristin1659278
cristin.unitcode158,8,0,0
cristin.unitnameInstitutt for strategi og entreprenørskap
cristin.ispublishedtrue
cristin.fulltextpreprint


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