Young media use 2019. Media preferences and behavior

Abstract

This is a report on aspects of media usage among young people. The results are based upon a survey among business school students on Bachelor level at BI Norwegian Business School – campus Bergen. The survey was distributed to approximately 2000 students in October 2018 at the campus, and we received a sample of 284 responses, corresponding to around 14% of the students. Based on similar studies from earlier years, we have reason to conclude that the results are quite reliable and consistent to describe the media use of young people. However, business school students may have ther preferences than other young people, but we do not think that this is a major flaw in the study. Where appropriate we have also made references to a similar study from 2 years back in order to shed some light on changes in the media behaviour