Blar i Publikasjoner fra CRIStin - BI på emneord "Sensory marketing"
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Digital sensory marketing: Integrating new technologies into multisensory online experience
(Journal article; Peer reviewed, 2019)People are increasingly purchasing (e.g., food, clothes) and consuming (e.g., movies, courses) online where, traditionally, the sensory interaction has mostly been limited to visual, and to a lesser extent, auditory inputs. ... -
Look but Don’t Touch! The Impact of Interpersonal Haptic Blocking on Compensatory Touch and Purchase Behavior
(Journal article; Peer reviewed, 2019)This research investigates situations in which frontline employees deliberately restrict customers’ access to touch products on display (active interpersonal haptic blocking), and how this understudied form of sensory ...