Blar i Publikasjoner fra CRIStin - BI på emneord "Frontline marketing"
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Look but Don’t Touch! The Impact of Interpersonal Haptic Blocking on Compensatory Touch and Purchase Behavior
(Journal article; Peer reviewed, 2019)This research investigates situations in which frontline employees deliberately restrict customers’ access to touch products on display (active interpersonal haptic blocking), and how this understudied form of sensory ...