Blar i Publikasjoner fra CRIStin - BI på emneord "Digital marketing"

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    • Digital sensory marketing: Integrating new technologies into multisensory online experience 

      Petit, Olivia; Velasco, Carlos; Spence, Charles (Journal article; Peer reviewed, 2019)
      People are increasingly purchasing (e.g., food, clothes) and consuming (e.g., movies, courses) online where, traditionally, the sensory interaction has mostly been limited to visual, and to a lesser extent, auditory inputs. ...

    • How, Why, and When Disclosure Type Matters for Influencer Marketing 

      Karagür, Zeynep; Becker, Jan-Michael; Klein, Kristina; Edeling, Alexander (Journal article; Peer reviewed, 2021)
      Consumers’ changing media consumption behaviors and skepticism toward traditional forms of advertising have prompted the growth of influencer marketing. Even as regulatory authorities call on brands and influencers to ...