Blar i Publikasjoner fra CRIStin - BI på emneord "Consumer behavior"
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Digital sensory marketing: Integrating new technologies into multisensory online experience
(Journal article; Peer reviewed, 2019)People are increasingly purchasing (e.g., food, clothes) and consuming (e.g., movies, courses) online where, traditionally, the sensory interaction has mostly been limited to visual, and to a lesser extent, auditory inputs. ...