Browsing Publikasjoner fra CRIStin - BI by Journals "The journal of business & industrial marketing"

Now showing items 1-1 of 1

    • Where do we go from here? The future of B2B governance research. 

      Wathne, Kenneth Henning; Fjeldstad, Øystein Devik (Journal article; Peer reviewed, 2019)
      Purpose This paper aims to identify promising areas for future business to business (B2B) governance research. Design/methodology/approach This paper uses a theoretical approach. Findings Most governance research in marketing ...