Blar i Publikasjoner fra CRIStin - BI på tidsskrift "Psychology & Marketing"
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Antecedents and consequences of chronic impulsive buying: Can impulsive buying be understood as dysfunctional self‐regulation?
(Journal article; Peer reviewed, 2018)Researchers reach different conclusions about the functional or dysfunctional nature of impulsive buying behavior. While many note the use of impulsive buying as a form of mood regulation, there is disagreement about whether ... -
Going to great lengths in the pursuit of luxury: How longer brand names can enhance the luxury perception of a brand
(Journal article; Peer reviewed, 2019)Brand names are a crucial part of the brand equity and marketing strategy of any company. Research suggests that companies spend considerable time and money to create suitable names for their brands and products. This paper ... -
Like or want? Gender differences in attitudes toward online shopping in China
(Journal article; Peer reviewed, 2019)While previous studies indicate that female consumers display less trust for online shopping than males do, there is little research to addresses the reasons behind this difference. Our study applies a combination of both ...