Blar i Publikasjoner fra CRIStin - BI på tidsskrift "JEEMS. Journal of East European Management Studies"
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Willingness to buy US products in three Southeast European countries: The effects of cognitive, affective and conative components of country-of-origin image.
(Journal article; Peer reviewed, 2022)The objective of this research is to present results from a survey conducted in Croatia, Serbia, and Bosnia-Herzegovina, addressing the negative influence of warfare by USA upon consumer behavior in the region. The results ...