Blar i Publikasjoner fra CRIStin - BI på tidsskrift "International Journal of Research in Marketing"

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    • AI on the street: Context-dependent responses to artificial intelligence 

      Dorotic, Matilda; Stagno, Emanuela; warlop, luk (Peer reviewed; Journal article, 2023)
      As artificial intelligence (AI) applications proliferate, their creators seemingly anticipate that users will make similar trade-offs between costs and benefits across various commercial and public applications, due to the ...

    • Customer defection due to service elimination and post-elimination customer behavior: An empirical investigation in telecommunications 

      Somosi, Agnes; Stiassny, Alfred; Kolos, Krisztina; Warlop, Luk (Journal article; Peer reviewed, 2021)
      Service industries require rapid innovations in their service portfolios to gain and maintain competitive advantages. Service elimination is a potential tool for portfolio renewal, though it might threaten increased defection ...

    • Disentangling the Effect of Services on B2B Firm Value: Trade-Offs of Sales, Profits, and Earnings Volatility 

      Nezami, Mehdi; Worm, Stefan; Palmatier, Robert (Journal article; Peer reviewed, 2018)
      In the face of declining business and growing pressures from low-cost competitors, many business-to-business (B2B) manufacturers have moved from their previously successful product-centric strategies to more service-oriented ...

    • Endogeneity in survey research 

      Sande, Jon Bingen; Ghosh, Mrinal (Journal article; Peer reviewed, 2018)
      Endogeneity is a crucial problem in survey-based empirical research on marketing strategy (MS) and inter-organizational relationships (IORs); if not addressed, it can cause researchers to arrive at flawed conclusions and ...

    • How, Why, and When Disclosure Type Matters for Influencer Marketing 

      Karagür, Zeynep; Becker, Jan-Michael; Klein, Kristina; Edeling, Alexander (Journal article; Peer reviewed, 2021)
      Consumers’ changing media consumption behaviors and skepticism toward traditional forms of advertising have prompted the growth of influencer marketing. Even as regulatory authorities call on brands and influencers to ...

    • Is similarity a constraint for service to service brand extensions? 

      Dimitriu, Radu; Warlop, Luk (Journal article; Peer reviewed, 2021)
      Are service brands constrained in launching new service offerings? Both research evidence and managerial wisdom suggest brands should extend to similar categories. However, in five studies using real-life brands - four ...

    • Too much of a good thing? Consumer response to strategic changes in brand image 

      Gaustad, Tarje; Samuelsen, Bendik Meling; Warlop, Luk; Fitzsimons, Gavan J. (Journal article; Peer reviewed, 2019)
      The current research investigates a potential disadvantage of building brand associations that resonate with consumers' identities and facilitate consumer–brand bonding. The authors propose a theory of consumer response ...